MBS Parent David Rubin P'26 Speaks to Career Connections Group

As part of the Career Connections speaker series, MBS parent David Rubin P’26 visited campus on Friday to speak with Upper School students about his work and his career path. Mr. Rubin is the Chief Brand and Communications Officer of The New York Times Company, and publisher of Wirecutter.

As leader of The Times’s communications and brand strategy, Mr. Rubin is responsible for all corporate, brand and internal messaging, PR and public affairs as well as enterprise-wide brand strategy for The Times and its products. He also oversees many of The Times’s other revenue streams outside of subscription and advertising, including licensing, books, film and television, commerce and live events.

As publisher of Wirecutter, Mr. Rubin and the Wirecutter leadership team are responsible for propelling growth, driving outstanding performance and continuing to advance its rigorous service journalism.

When he was previously chief marketing officer of The Times, he participated in The Times digital transformation, growing the consumer subscription business exponentially. Within marketing, he led the development of award-winning advertising campaigns, including “The Truth Is Hard,” which premiered on the Oscars broadcast in February 2017;  “The Truth Has a Voice,” which premiered during the Golden Globes in January 2018;  “The Truth Is Worth It” campaign; “Life Needs Truth;” and the recent “More of Life.”

He has been named a “Brand Genius” by Ad Week and one of Business Insider’s “25 Most Innovative CMOs in the World.”

After providing insights into his career, Mr. Rubin held a Q&A session with the students.